COMING THIS FALL
COMING THIS FALL
PRESENTING SPONSOR
EXPERIENCE THE SURREAL
The Surreal Luck is a dimension-bending neon art experience that will electrify the Texas Hill Country this fall… welcoming culture connoisseurs of every measure to Willie Nelson's private "Luck, Texas" just outside of Austin for two weeks of western wonder that will bring larger-than-life Ion Art installations, music and culinary moments to a mostly-private town. An invitation to venture outside the ordinary and explore an art-filled cosmic landscape unlike anything you've seen before. Anything can happen when you’re in Luck.
MULTIPLE
DAYS
ON LUCK RANCH
100+
NEON SCULPTURES
LIVE
MUSIC
EVERY NIGHT
SCHEDULE
5PM-11PM DAILY
SEASON GA PASS
$111.50
Friday VIP Night
$216.50
NOVEMBER 7
NOVEMBER 8
$49.50
Saturday Night GA
NOVEMBER 9
$49.50
Sunday Night GA
NOVEMBER 13
Starting at $194
Spaghetti Western Dinner
NOVEMBER 14
$49.50
Friday Night GA
NOVEMBER 15
Saturday Night GA
$49.50
NOVEMBER 16
Sunday Night GA
$49.50
MEET THE TALENT
Hendrix Frankenreiter is a 22-year-old singer-songwriter and surfer from Kauai, Hawaii.
Born into a creative family, Hendrix spent his childhood traveling the globe, immersed in surf culture and music.
HENDRIX FRANKENREITER
Matthew Logan Vasquez - Best-known as the co-founder and frontman for shape-shifting heartland indie rockers Delta Spirit, Matthew Logan Vasquez's fiery delivery and thought- provoking lyrics draw from a huge and versatile well of influences, including Gordon Gano, Kurt Cobain, Neil Young, and Thom Yorke . As a solo artist, he juggles elements of indie rock, electronic pop, R&B, and soulful Americana, flirting with despondency, but ultimately succumbing to beatitude.
MATTHEW LOGAN VASQUEZ
THE INKCAPS
Candi's music, which blends classic country with fresh modern influences, speaks of her connection to her Kentucky roots. Songs like “Cheap Entertainment” and “God Don’t Care” showcase her raw, genuine approach to songwriting. Though her music journey is new, Candi's return to Kentucky has allowed her to discover her true voice, drawing inspiration from the state's rolling hills and pastoral landscapes.
CANDI JENKINS
Despite their influences ranging across the world, The Point. are a band that could only have started in Austin. Fusing psychedelia, Saharan guitar music, and cumbia with jam-band sensibilities, the trio creates a laid-back vibe that’s more than the sum of its parts. Their latest, Maldito Animal (Deluxe Edition), finds the band exploring new directions, the aural equivalent of a crate-digger showing off their collection, a panoply of taste culled into one source.
THE POINT
Vegan Leather is the alter ego of Jonathan Terrell. The yang to my yin. Flip to my flop. While I live in the world of country ish music, the sun inevitably sets and the fog machine beckons. It drags me from the saddle leaving only my chaps to play the toughest disco, Darkwave and dance music this side of the Alamos basement. It’s my glove language. Meat is burger. Dance to death. Let’s sweat.
VEGAN LEATHER
Company L is a punky ska band from central Texas. Formed in 2024 they aim to be completely burned out by 2027 at the latest. The band is David Beck on upright bass, Peter Huysman on guitar and Dees Stribling on drums. They are currently stealing time away from their friends and family to deliver high quality music to the good people of the world. If all goes well they will release their debut album “A Real Dog’s Breakfast” in 2026.
COMPANY L
Preview some of the artworks on display at Luck Ranch.
GALLERY
A sneak peek of Ion Art’s pieces on display & for sale at Surreal Luck.
CACTUS
$13,000
BOVINE SKULL
$3,500
CHAMELEON
$8,500
THE SIREN
$20,000
FLYING SAUCER
$6,000
BATS
$50,000
CRESCENT MOON
$4,500
STARGATE
$38,000
BROUGHT TO YOU BY
ION ART
Ion Art is an Austin-based, family-owned art fabrication company specializing in custom-built signage, decor, and architectural lighting, especially neon. In addition to creating custom artwork for Fortune 500 companies, Ion Art is a pillar of the local art community. Eight years ago, Ion Art hosted the first Surreal Event in their facility parking lot—it was such a hit that they expanded to the Zilker Botanical Garden, transforming the grounds into an immersive, psychedelic wonderland for two consecutive years. This year, Ion Art will be illuminating Luck Ranch, a historic Hill Country property home to none other than Willie Nelson.
LUCK REUNION
Built as the movie set for the 1986 Western classic Red Headed Stranger, Luck is a piece of living Hill Country history. Decades after its construction, a couple of Texas natives, turned New Yorker creatives, had a wild idea—to host a party on the historic property. Somehow, they were handed the keys, and the rest is history: that intimate one-time party is now a highly coveted annual music festival featuring country music legends and rising talents alike.
TICKETS
AVAILABLE NOW
Make the most of early bird deals and reserve your tickets now.